franz & marc teamed up to develop the paid media display assets for the well-known video portal »vevo« for the branded content campaign of the online show »auf achse«. »vevo« won the car company »seat« as a partner, who will accompany the on the road format for eight episodes. the show follows newcomer bands and artists in their home towns, do interviews and listening sessions of recent songs. featured artists are »honig«, »search yiu« and »hade«, among others. in time for the festival season there will be specials for the festivals »rock am ring« and »rock ‘n’ heim«.