how to take over a bankrupt business and turn it into a success story. how to preserve a decades-long history and build a unique and sustainable brand at the same time.
we supported the owners in delevoping a corporate identify for the bar »blaumilchkanal« in berlin – prenzlauer berg. we defined corporate communications, created a full corporate design, website, music playlists and managed their social media presence in order to build a brand that lasts.
in 2014 we created an integrated campaign to promote »blaumilchkanal« as the perfect venue to watch and celebrate the fifa football world cup 2014™ in berlin.